Adobe is shaking things up with major pricing and licensing changes coming June 17, 2025. If your business relies on Creative Cloud, these changes could impact your budget significantly—with some plans increasing by up to 50%.
At SIE, we help organizations navigate these changes strategically. Here's everything you need to know about the upcoming changes and how to protect your bottom line.
What is Changing: The New Adobe Creative Cloud Structure
Say Goodbye to Creative Cloud All Apps
Adobe is retiring the popular Creative Cloud All Apps plan ($59.99/month) and replacing it with a new tiered system:
For Individual Users:
- Creative Cloud Standard - $54.99/month (no AI features)
- Creative Cloud Pro - Higher cost, includes AI capabilities
For Business Users:
- Pro Edition becomes "Creative Cloud Pro Plus for teams"
The Big AI Credit Shake-Up
Here's where things get interesting (and potentially expensive). Adobe is introducing strict credit limits for AI features like Generative Fill, Generative Expand, and text-to-image tools.
Current situation: Creative Cloud All Apps users get 1,000 AI credits monthly After June 17, 2025:
- Creative Cloud Pro users: 4,000 credits per month
- Creative Cloud Standard users: Only 25 credits per month
That's a 97.5% reduction in AI capabilities if you downgrade to save money on the Standard plan.
Photography Plan Gets More Expensive
The Creative Cloud Photography plan jumped from $9.99 to $14.99 monthly, and Adobe stopped accepting new subscribers on January 15, 2025. Existing Photography plan users currently get 100 monthly credits, but new subscribers will only receive 25.
When These Changes Take Effect
Mark your calendar:
- July 1, 2025: VIP and enterprise customers affected
Your renewal date: Existing customers won't see price increases until their next renewal
Good news: These changes primarily affect customers in the United States, Canada, and Mexico. If you're outside North America, you're safe for now.
Why This Matters for Your Business
The Hidden Cost of AI Features
Many businesses have been using AI features freely without hitting the 1,000-credit limit. Starting June 17, Adobe will enforce these limits with paywalls. If your team regularly uses:
- Generative Fill in Photoshop
- Generative Expand for image editing
- Text-to-image creation tools
You might face workflow disruptions or unexpected costs.
The Complexity Factor
Managing multiple new plans and credit systems adds complexity to your software licensing. Without proper planning, you could end up paying for features your team doesn't use or lacking credits when you need them most.
Smart Strategies to Minimize Costs
1. Analyze Your Actual AI Usage
Before making any decisions, understand how your team actually uses AI features. Many users might be fine with 25 credits monthly, while power users need the Pro tier.
The SIE Advantage: Our team conducts detailed AI usage analysis to identify which users regularly exceed 25 monthly credits versus occasional users suitable for Standard tier plans. This granular approach prevents workflow disruptions while maximizing cost savings.
2. Optimize Your Plan Mix
Don't assume everyone needs the same plan. Consider:
- Creative Cloud Pro for heavy AI users
- Creative Cloud Standard for basic users
- Single-app licenses for specialized roles
SIE’s Approach: We determine the optimal mix of Creative Cloud Pro, Standard, and single-app licenses based on actual workflow requirements—not vendor recommendations—maximizing your Adobe licensing ROI.
3. Time Your Renewals Strategically
Since price changes only affect renewal dates, you have time to plan. Use this window to:
- Explore alternative solutions
SIE’s Strategy: Our software asset management team helps strategically time license renewals for maximum savings, since Adobe pricing changes only affect renewal dates.
4. Consider Alternative Software
Evaluate whether other creative software solutions might meet some of your needs at lower costs, reducing your Adobe dependency.
SIE’s Expertise: We evaluate alternative creative software solutions that may meet organizational needs at lower costs, reducing Adobe Creative Cloud dependency without compromising productivity.
Act Before June 17
The clock is ticking, but you have options:
- Lock in current pricing until your renewal cycle
- Audit your software usage to identify savings
- Develop transition strategies for different user groups
- Negotiate better terms or find alternatives
Ready to optimize your Adobe Creative Cloud strategy?
Contact SIE today for a complimentary Adobe license assessment. Our specialists develop strategies that minimize licensing costs while ensuring your creative teams have the tools they need.
Don't let Adobe Creative Cloud price increases impact your budget unexpectedly. Contact The SIE Group today for your free software asset management assessment and discover potential Adobe licensing savings.